Liberty Roofing Pros Captures the Calls They Were Missing
He was on a roof when the phone rang. By the time he climbed down, the lead was gone.
Owner, Liberty Roofing Pros
85
Appointments Booked
$179k+
Estimated Revenue Generated
8 months
Results Window
14 days
To Go Live
The problem
Carlos built Liberty Roofing Pros from scratch — just him and a small crew, doing quality work and growing by reputation. The problem was infrastructure. There was no front office. No dedicated person on the phones. Carlos was the owner, the estimator, and half the time a roofer himself. When a new lead called, he was usually on a ladder. He'd call back at the end of the day, but by then the homeowner had already picked someone else. Carlos wasn't tracking the missed calls — he didn't have time for that — but he knew the pattern. Good weeks had a lot of new inbound. Slow weeks were just whatever came in through the cracks. He kept telling himself he needed to hire someone. But adding a full-time office employee felt like a big leap for a company still finding its footing. So he stayed stuck: growing, but slowly, and not sure why.
What we did
- Deployed an AI voice agent to handle every inbound call from the first ring — no more voicemail, no more call-back delays.
- Programmed it to sound like a real Liberty Roofing team member: warm, confident, and able to answer basic questions about the service area, process, and timeline.
- Built a qualification flow that separated urgent repair calls from standard estimate requests, routing them to the right calendar slot automatically.
- Set up automated appointment reminders via SMS so no-shows dropped significantly and Carlos's crew showed up to confirmed, ready jobs.
By the numbers
85
Total appointments
~10
Full replacements
~75
Repair jobs
At an average of $14,000 per full replacement and $520 per repair, the 85 booked appointments translate to an estimated $179,000+ in revenue generated over 8 months — from calls that previously went unanswered.
“I was losing half my leads and I didn't even know it. Once the AI was live, I could see exactly how many calls were coming in and how many were turning into jobs. It was eye-opening — and then it just kept booking.”
— Abner M., Liberty Roofing Pros
Live in 2 weeks.
From first call with us to the AI answering their phones — 14 days. No disruption to their current operation.
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